April 29, 2004

IBM's Cheryl Shearer Strikes Back Against RFID Critics

ZDNet Australia reports:

"A leading IBM executive has described critics of radio-frequency identification technologies as confused and described their push against the technology as masking an 'anti-retail' thrust.

"Dr Cheryl Shearer, Big Blue's global leader, business development for emerging markets, told ZDNet Australia in an interview this week 'I think the RFID privacy movement is primarily an anti-retail movement, because no one is discussing this at all in manufacturing process control or its use in libraries.'

"Shearer added that much of the confusion was generated because individuals mistook the capabilities of RFID for those of location-based services." Read more

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