June 28, 2004
What are the Consumer Benefits of RFID?
RFID will surely provide savings for corporations, from retailers to suppliers, but how does the consumer benefit?
According to Computerworld:
"Technology companies intent on selling RFID into the enterprise need to better communicate consumer benefits and ease off on the shareholder-pitched balance sheet savings, according to the CTO of supply chain software vendor Viewlocity, Michael Sherman.
"Sherman said while RFID was being rolled out by globally strategic players such as Wal-Mart and the US Department of Defense, there were still privacy concerns amongst consumers because most of the benefits of the technology had been marketed to suppliers rather than end users."
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