January 25, 2005
RFID Testing in European Retailers
Marks & Spencer, Tesco, and Metro Group are the three big retailers leading the way in Europe when it comes to RFID testing. Metro is testing RFID in its future store in Germany; Marks & Spencer is tagging 3.5 million food and produce delivery trays; Tesco is expanding its RFID-enabled on-shelf availability of DVDs from two stores to 10. According to Information Week:
To test how consumers respond to RFID, Metro is tagging products from Kraft Foods, Procter & Gamble, and Gillette at its concept "store of the future." It will be at least two years before this project moves into Metro stores, mainly because it requires item-level tagging. Metro is accepting RFID-tagged pallets from 20 suppliers in select distribution centers and outlets of the Metro Cash & Carry, Real, and Kaufhof sales divisions, a project that began in November.
Read more: European Retailers Accelerate RFID Plans
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