August 08, 2005

Sparkice's Edward Zeng Ambitiously Advocates RFID in China

Controversial businessman, Edward Zeng, has big plans for his Chinese business, Sparkice. He hopes to transform the company into the central glue of a total China-based RFID industry. National security at the top of the government's list, Zeng insists that investing in RFID will enable China to maintain security by allowing it to have its own national coding standard, air interface, frequency, and information servers--as opposed to adopting Western standards. Prospectively the largest producer and consumer of RFID, China may indeed have the economic ability to set its own standards. Beijing-based research firm, Analysys International, has already sized the 2005 Chinese market in RFID-related equipment at $188 million. Only time will tell if Zeng's plans for China are premature. According to Red Herring:

"The Internet of Things will be 10 times the size of the Internet in China. And Sparkice will be at the center of this.”--Mr. Zeng
Read more: Edward Zeng’s RFID Strategy

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