June 02, 2006
Big Brands prepare guidelines for RFID tags
In the backdrop ranging debate over the privacy concerns of RFID technology, a number of renowned brand owners, including IBM, Procter&Gamble, Microsoft and Visa have prepared a set of guidelines to avoid fears over consumer privacy.
Recently the European Union chiefs have considered new data-protection legislation to prevent the misuse of RFID tags.
The guidelines prepared by the global brand owner are to some extent solve the privacy problem. It provides advice to companies, which use the tags to collect data that can be linked to consumer's personal information.
The staff counsel for the Center for Democracy and Technology in the US, Paula Bruening stated, 'This document recognizes the core privacy needs of citizens, while acknowledging that early-stage technology needs the flexibility to change as it evolves. RFID is a fast-evolving technology that may soon become ubiquitous in our lives'.
Via: [SciTechToday]
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