The IEEE will develop IEEE 1902.1, also known as RuBee. The RuBee is an alternative to RFID technology. It would provide cost effective services to the manufacturers and retailers. Particularly IEEE’s RuBee would be immensely applicable for the item-level tracking. The RFID tags are backscattered transponders while RuBee is an active transceiver. IEEE expects its latest product would be available within 12 to 18 months.
The leading retailers like U.S’s Best Buy, UK based Tesco and Germany’s Metro Group and technology vendors such as Hewlett-Packard, Intel, IBM, Sony , Panasonic, Motorola and NCR are supporting the project.
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