June 19, 2006
RFID vendors need to work with customers to ease privacy concern
The latest RFID technology has generated a never-ending debate on the ground of privacy concerns raised by consumers as well as market leaders. A recent poll conducted by Roy Morgan International indicates that 70 percent of Americans are worried about the invasion of privacy through RFID technology. In terms of percentage, it is the highest among other four states ( Australia, Indonesia, Switzerland and England).
It is high time for the RFID solutions providers to come up with a proper program for managing their customer relations from a privacy and security confrontation. They should develop special strategy in this regard. The RFID vendors need to work with the customers to find an amicable settlement of the privacy concerns.
Via: [RFid Journal]
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